About Alex Woo

Learn About the brand

Alex Woo charms are designed to celebrate your own special moments and tell a story that is unique to you. Whether you mix metals, layer and stack your chains, or pair your Little Icons™ with Mini Additions™, your story begins here...Made to order and hand finished in our New York City studio, no two charms are alike. Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. About the Designer: Alex Woo is an award-winning designer who has been designing personal and timeless jewelry for over twenty years. As a leading jeweler among a new generation of designers, her eponymous brand of premium fine jewelry charms is one of the most recognized and coveted. Known for her sculptural charms that blend premium craftsmanship with personal storytelling, all her designs are made in New York City. A pioneer in her industry, she was the first jewelry designer to specialize in personalization with her most recognized and celebrated Little Icons™ Collections.